Copywriter and
Content Developer

Role profile


Our Vision, Mission and Values

Our Vision
Our vision is for a world where all people have access to the technologies that enable them to meet their basic needs and reach their potential, in a way that safeguards the planet today, and for future generations.

Our Beliefs
We believe that:

  • Technology is a key enabler of human development; and that technological innovation has the power to propel us into a better world.
  • All people should have access to, and a voice in, shaping the technologies that can improve their lives.
  • A sustainable future for our planet requires a fundamental shift in the way technology is developed and used.

Our Mission
To develop and demonstrate practical, technology-based solutions that enable women and men living in or vulnerable to poverty, to lead dignified lives. To partner with people whose lives are transformed by these efforts and with a range of other organisations: ensuring local ownership, and that the solutions work in the longer term without us. To inspire change through the widespread adoption of sustainable technologies that work - socially, economically and environmentally, so that more people living in or vulnerable to poverty benefit from our learning.

Our Ambition
Our ambition is that by 2030 we will have transformed the way technology is used to improve the lives of people living in, or vulnerable to poverty.


With 50 years of expertise, Practical Action has a strong heritage, and track record of bringing communities and experts together to find practical, sustainable solutions to enable people to meet their needs, which work for both people and the planet.  Technology features in everything we do.

Working throughout Africa, Asia and Latin America, Practical Action improves the lives of around one million people every year through improved access to energy, sustainable agriculture, water, sanitation and waste management, and disaster risk reduction.

We are a trusted partner of many communities, governments, development agencies and the private sector.  We are uniquely placed as a knowledge broker with a breadth of capacities which enable us to capture and share knowledge in relevant ways for our diverse audiences. We are influential at national level where we work, and globally and considered a “go-to” agency by those seeking to improve energy access for people living in poverty.



At Practical Action we believe that to deliver our mission and vision we need to connect and engage more people meaningfully in our cause. We are investing in developing and repositioning our brand and are building our marketing and communications functions across audience engagement, digital, brand and internal communications to attract and engage new audiences and deepen relationships with existing ones.

The Copywriter and Content Developer is a new role and will be pivotal in ensuring that our current investment in repositioning our brand pays off and enables us to deliver our vision and ambition. Working collaboratively with stakeholders across the organisation the position will contribute to the Marketing and Communications Unit to implement the brand strategies and plans.

The position will be responsible for ensuring that every digital and communication content is briefed, developed, edited and promoted effectively in targeting our audiences.

Copywriter and Content Developer
Reporting to
Coordinator-Marketing & Communications
Direct reprots
Business Development & Quality Assurance
Programme delivery unit, Strategic units, International Communications, external stakeholders
Financial scope
As assigned/ delegated
Nature of contract
Frequent travel to project areas as required


  • Profiling our organisation by identifying examples, writing and editing background documents, reports & publications, and to ensure they are on brand, consistent, engaging and audience appropriate.
  • Increasing our digital visibility by pitching creative ideas, writing and editing copies, maintaining all our digital platforms to offer a seamless digital experience for our audiences.


Our team work to:

  • Act as custodian of our Brand and ensure that our brand proposition, promise and equity reflect our strategy, mission, vision, values and culture
  • Bring our brand to life.
  • Ensure internal stakeholders; understand, have the tools, and the capacity to tell our story externally, in a consistent, exciting, and audience appropriate way
  • Manage our internal communications


Your success will be measured by the impact of your activities on our 4 objectives:

  1. Producing quality contents
  2. Repurposing contents for different audiences
  3. Attracting new audiences and maintaining existing ones, and
  4. Practical Action being heard more effectively and being better known

We will be looking at your impact on brand promotion to targeted audiences, quality of audience reach, contribution to the evolution of our communications work, stakeholder engagement and best practice.


  • Research, write and commission excellent written content and appropriately repackaging it for target audiences
  • Research and maintain a schedule of audience content (copy) and core brand collateral. Work with team members to ensure that collection and writing of content meets stakeholder needs and is carried out effectively and efficiently
  • Work with the team, internal stakeholders and external agencies to pitch creative ideas, write and edit copies on brand contents (especially visuals) and ensure multi-channel usage of all the marketing and communications materials produced across the range of digital media and formats
  • Work with all internal stakeholders to ensure the content is strategic, planned, analysed and purposive
  • Work with all stakeholders to ensure our brand is always expressed in a consistent, compelling and audience appropriate way both internally and externally
  • Keep up to date on sector development around creative writing and digital trends
  • Maintain and increase our social media presence
  • Be on call out of hours as part of a communications team roster. Evening and weekend work may be required on an ad hoc basis
  • Any other activities assigned by the Marketing and Communications Coordinator
  • Maintaining the sensitivity and privacy of all the documents/copies/ideas all through


You will also work especially closely with the Marketing and Communications team but also the rest of the UK Marketing and Communications department, the country communications teams, fundraising and HR.  You will be working on a more ad hoc way with the Programme Delivery Unit; Thematic Leadership Unit; Monitoring, Evaluation and Learning Unit and Business Development Unit.


  • Communication/Marketing/PR Agencies


Level of Educational achievement required:

Minimum graduation from any discipline. Studied abroad/overseas degrees is encouraged.

Specific skills required

  1. Creating excellent written content in English and Bangla; and supporting others in writing, editing and delivery of publications, reports, etc.
  2. Copywriting for marketing purpose
  3. Writing in different styles and repurposing contents for different audiences (e.g. large report for the donor, policy brief for advocacy purpose and a tweet on the same topic/agenda)
  4. Sound skill at digital and visual communication
  5. Generation of innovative ideas that achieve great levels of engagement
  6. Being able to “spot a story” and see how it can be made relevant for audiences
  7. Working with internal stakeholders and incorporating their perspectives, needs and feedback
  8. Working to and meeting tight deadlines
  9. Ability to work as a team, with colleagues at varying levels and experience
  10. You approach your work with dynamism, creativity and collaboration

Specific experience required

  • Minimum 1-year experience in an editorial/copy writing role
  • Producing excellent audience appropriate branded content in different styles
  • Experience of writing to a brand tone of voice
  • Traveling to the remote areas for content gathering
  • Preferably some understanding of the national/international charity sector


Our people are expected to demonstrate the following behaviours:


DURATION OF CONTRACT: Initially for 02 years, renewable upon satisfactory performance and availability of fund.

SALARY & BENEFITS: Monthly Gross BDT 32,000 - 36,500 and other benefits i.e. Festival Bonus, Gratuity, PF, Insurance coverage as per organisation policy, subject to qualification and experiences.


Please apply online through uploading your CV mentioning two referees by 28 April 2018.

Although Practical Action Bangladesh is an equal opportunity employer but women candidates are highly encouraged to apply. Only shortlisted candidates will be called for interview.